Paulina Boni originates from the city of Poznań, located on the Warta River in western Poland, where she graduated from the faculty of cosmetology and physiotherapy with elements of medicine. She has been running the PB Paula Beauty Academy & Aesthetic Clinic in Northampton which she opened in 2019 and has been developing dynamically over the past three years. She is also the owner and founder of a natural skincare brand called PBUnique. Here, Paula talks about her new vegan cosmetics line, PB Unique, and her experience in the beauty industry to Leaders Magazine.

* What is your background in business?

„I opened a thriving beauty salon in Poland ten years ago. There, I gained experience in running my own company and experience in working with clients, and at the same time, I was constantly training my skills. I moved to England in 2016, and I had no doubts because I knew that the beauty industry and running my salon was my passion and priority wherever I live. In 2019 I opened a PB Paula Beauty salon in Northampton. I just can’t imagine doing anything else as the beauty industry it’s my true passion. I am an accredited international trainer in nail styling and my mother who works with me is an accredited trainer in the field of aesthetic medicine so we decided to expand our activity with training thus the salon turned into a clinic and academy and finally I came up with an idea for my skincare brand.”

* Why did you start the skincare line?

„I came up with the idea of creating my skincare brand as I’d already been working in the cosmetics industry for 10 years and during these years I’d noticed that my clients, especially those with problematic skin, generally have difficulty sourcing then selecting the right products for themselves. So, I thought about a line of cosmetics where the various products would complement one another and all products work together most effectively on the skin…”

* Why did you decide to make your skincare product line vegan?

“First of all, vegan beauty products contain more nutrients for the skin; plants provide the richest sources of vitamins, minerals, antioxidants, and other essential nutrients. Since vegan beauty products are made out of plants, you can give your skin the fuel it needs to stay vibrant and youthful. Instead of rubbing harsh chemicals onto your skin – that can only speed up the aging process – I just think that sticking to natural, healthy ingredients it’s the best way. Vegan packaging is also more environmentally friendly…As veganism is all about minimizing suffering, cruelty-free companies like mine also have a mission to use recycled plastics and environmentally-friendly packaging. By using vegan skin products you can also say goodbye to sensitive skin issues; I’ve noticed over the years that whether my clients had acne, eczema, rosacea, or skin that’s too dry or too oily, trying to find a skincare routine that works for them was a challenge. I truly believe that if you want to give your skin a break, using vegan products with natural ingredients can help you achieve a smooth, glowing complexion. And finally, we know that vegan cosmetics can save the lives of countless animals…“

* When did you start the skincare line?

„I had planned to start it just before the pandemic, but we all know how it has slowed us all down. Finally, it all came to life this year and my products are finally on the market since the end of March this year.” 

* What are the active ingredients in your products?

„The main active ingredients of my skincare products are hyaluronic acid and vitamins A, C, and E. It is a very good combination and a real collagen booster. My eye cream has a green tea extract and my facial oil has amazing skin oil from Marula fruit. All our cosmetics have all the required approvals and are made in laboratory conditions.”

* Who is your target market?

„I am aware that people spend money on products and brands that match their values. This is evident in emerging markets for products that are eco-friendly, organic, vegan, natural, and/or ethically sourced.

My customer will be somebody who is looking for products with rejuvenating and healing properties based on natural but effective ingredients.

The person for whom health and a healthy lifestyle are important, who cares about the environment, and for whom my cosmetics will complement her/his entire lifestyle. I would also like my PB Unique skincare to help people with problematic skin for whom it is extremely difficult to find the right treatment. We must remember that when we choose the right products, we can all have beautiful, healthy, and shiny complexions.”

* How can customers buy your product/s?

„For the last 4 months, our products have been available in our online store, where you can order them all over the UK.PBUnique cosmetics can also be purchased directly in our PB PaulaBeauty Academy&Aesthetic Clinic in Northampton and selected reputable clinics in the UK. By the end of this year, our product will be available in most European countries via internet shops and professional beauty clinics. PBUnique cosmetics have all the required approvals and are made in laboratory conditions.”

* Are your products stocked in any retailers?

„Not yet. Currently, we are quite happy that we can distribute it directly through our website, where customers can get professional advice on the selection of appropriate products, and through professional beauty salons where beauticians can individually choose the skin care for our clients.”

* Which product is the most popular?

„I would like to say that all of them, but seriously, after 3 months, we already have our two bestsellers.

Marula Facial Oil -I must say it’s an amazing product I can’t live without. It works great for all skin. It has a special effect on tired, mature, dry skin, prone to irritation and redness. It reduces the first signs of aging and strengthens the hydro-lipid barrier of the epidermis. It also actively fights the photoaging process, rejuvenates the skin and visibly firms it, intensely moisturizes. It has similar properties to argan oil but is much lighter and absorbs faster. 

Due to its antibacterial properties, marula oil is also great for the care of acne-prone skin, full of impurities and active inflammations. In addition, it softens and smoothes it, reducing the visibility of dry cuticles. It is a great remedy for dryness related to external factors, wind, frost, or staying in an air-conditioned room. I must say that once you try it you are hooked on it.

The second it’s Acai & GojiBerry Microdermabrasion ScrubInfused with acai and goji berry, this scrub is rich in antioxidants and so is effective in reducing the signs of aging by slowing down the damage caused by free radicals. The natural formula gently removes dead skin cells and the skin’s excess natural oils are absorbed, leaving pores clear and inhibiting the formation of acne. The scrub will instantly give the skin a natural healthy glow.

Once you combine these two cosmetics your skin feels re-born.”

* Have you had anyone notable write about your products?

„Our PB Unique cosmetics line has been on the market for only 4 months, but we were lucky that Nina Naustdal, an award-winning entrepreneur and fashion designer has already reviewed it in a very positive way. And we are very happy that we also had a good review in „City&Beach Magazine”.

We are currently looking for influencers or beauty salons willing to cooperate.

If you are interested, please contact us and we will send you an extensive offer of cooperation for ambassadors.”