​​Beauty is his domain

Dr Osh lives and breathes aesthetics, and no wonder with his extensive portfolio of qualifications.
His internationally recognised training as an Aesthetic Doctor has gained him a huge amount of experience and respect in the world of Aesthetic and Regenerative Medicine. He doesn’t stop there. With his varied background in Aesthetics, it was only right to become a Professor of Aesthetics, now holding the title from LUDES University in Switzerland and becoming the CEO & Founder of the British Board of anti-ageing and Integrated Medicine (BBAIM).
When Dr Osh is not teaching, you’ll find him in his Aesthetics and Laser Clinic, suituated in one of the
most desired areas of London. How did it all begin? What truly drives his boat? Where is he going from there? Check out this article and find out answers to these, and many more questions.

Leaders: How did your journey with aesthetic medicine start?

Dr Osh: It all goes back to 2008. I was studying medicine in Iran, and decided to undertake an
aesthetic training course in TAFE. I clearly remember the day my father came back home from his
doctor’s clinic. Seeing how impressed he was, encouraged me to choose this field of career. I wanted
to make him proud. When I started my aesthetic medicine journey, I became more and more
passionate about it.

Leaders: Do you remember your first client? If so, could you tell us about your experience?
Dr Osh: My first client was provided by the academy as a live model. I was both nervous and excited,
due to my lack of practical experience. Lucikly, it went very well. I remember being quite proud of

Leaders: What are you most passionate about if it comes to your work?
Dr Osh: I get to train and meet new people from various backgrounds all the time. I see it as an
amazing opportunity to learn more and more everyday. I get insights into their work, and try to
apply their experience into my own practice whenever suitable. Even though our buisnesses often
differentiate, there is a common point – providing excellent customer service.

Leaders: What is the most challening part of your job?
Dr Osh: The unrealistic expectations. There is way too many fake ‘before and after’ pictures on social
media. They can often look very impressive, but unfortunately they are far from the reality of
aesthetic medicine. Many of my clients come to me with edited pictures, wishing to achieve a similar
result. I always inform and educate my clients how to differentiate a real ‘before and after’ picture
from a fake one in aesthetic practice. On my Instagram @Droshofficial, I have shared an educational
video on the subject. It shows the real photography in medical aesthetic field. Unfortunately, the
ethical part of my work has been both forgotten and ignored by many aesthetic practicioners.

Leaders: What is the most rewarding part of your job?
Dr Osh: Seeing my clients satisfied. Being able to make people feel more confident about themselves
makes me feel powerful. I am aware of the fact it can positively affect their mental, emotional and
physical status, as well as business and private life. My client’s satisfaction is my satisfaction.

Leaders: As a very successful man, tell us, what is the ultimate recipe for success?
Dr Osh: Honesty. Keeping it real with your clients, being well organised and working hard in the
frame of quality standrads.

Leaders: What inspired you to create your own skin care brand?
Dr Osh: My knowledge and passion for cosmetic ingredients. I was looking for a good skin care
product for my clients, one that would contain it all. It was very difficult to find, so I decided to
formulate my own.

Leaders: Why did you decide to open an academy?
Dr Osh: One of my essays at University was about an effective educational system. I worked hard on
my post graduate level and I wanted to utilise my effort in an actual academy. I train people in more
than 10 cities across the UK, as well as 5 countries in Europe. My agents work in 4 different countries
in the Middle East. One of my text books is called ‘Desktop Guide’. I wanted to gather all the
protocols in one place, for other practicioners to learn effectively. Most of our students work’s
outcomes are similar due to consideration of the standards in terms of dosage, landmark, depth of
the injection, etc.

Leaders: Do you have any advice for those at the beginning of their aesthetic medicine journey?
Dr Osh: My advice is to never stop working on upgrading their knowledge. Try to reduce the
unrealistic expectations of their clients. It is very imporant to gain your clients trust, and this only
happens through honesty. When I first started my practice in 2008, I was not as cautious as I am
now. After undertaking a Master post graduate training in Facial Anatomy at the University of Face
and Neck in Nice, I became much more cautious. I want young doctors to know that learning never
truly ends, and it will flow through their entire practice for a lifetime.

Leaders: Where do you see yourself in near future? Do you have any exciting plans?
Dr Osh: My focus besides the academy is my skin care brand and my medical equipment brand. After
that, my next step is to launch a ‘Private Member Aesthetic&Health Club’ in my clinic. It means all
clients and patients must become members, and instead of paying treatment fee, they are going to
pay a monthly membership in variety of categories. The membership will allow them to receive
different treatments according to their needs, my advice and recommendations.

Leaders: What is the most common treatment you perform?
Dr Osh: Aesthetic injectables are in high demand. Laser and other medical aesthetic machines are a
second highly demanded service in the market.

Leaders: Do men use your services often?
Dr Osh: I do see quite a lot of male clients. Statistically, almost 20% of my clients are men.

Leaders: Do you ever feel pressure before performing a treatment?
Dr Osh: Not really. When I am not feeling at my best, I cancel all the appointments on that day. Even
though it might seem unprofessional to cancel scheduled clients, I prefer to only work when I am in
my right head space. Concentration and a good mood are a must in providing quality service.
Working with someone’s face comes with a lot of resposibility.

Leaders: How did you become a celebrity doctor?
Dr Osh: One of my clients was a film producer. He introduced me to many famous actors. The ‘word
of mouth’ between celebrities brought them to my clinic. This is how I slowly became titled
‘Celebrity Doctor’. I have a lot of respect for my celebrity clients. They brought various opportunities
into my life, not only in the business field.

Leaders: How much filler is too much? Would you ever say ‘no’ to a client?
Dr Osh: It varies between clients. I usually use the ‘golden ratio’, which is the mathematics of beauty.
It is very important to have the knowledge of the mathematical beauty in aestehtic practice. I say
‘no’ to my clients a lot, and I tend to select my clients.
Leaders: What is the key for a young and healthy look?
Dr Osh: I am going to divide my answer into 3 parts:

  1. Healthy diet. Foods containing suites of collagen, vitamin B, C and E. Plenty of water. Less sugar.
  2. Healthy sleep pattern.
  3. Daily use of moisturiser and sunscreen for protection from UVA and UVB radiation.

Olivia Szeib